WILD STRATEGY
Wild Strategy is a consultancy aiming to help brands tackle the climate crisis by reconnecting with nature and rethinking their role in the world. Rooted in the belief that humans are not separate from nature, a powerful brand identity that needed to fuse professional credibility with emotional, nature-inspired storytelling.
A perspective that shapes the brand’s visual and concept. The brand identity draws inspiration from the subtle, often overlooked details found in nature, the quiet intricacies that exist right before our eyes. It celebrates the unnoticed: delicate organic forms and the infinite variety of shapes that the natural world offers.
The identity seeks to evoke a sense of appreciation for the beauty in the seemingly mundane. Reminding us that profound design often lies in the smallest details.
This influences the development of the 4 gradients which are the core brand assets that help bring the meaning of 'wild' to the brand conceptual language.
Logo option 3 was chosen for its simplicity and clean design, which allows it to complement rather than compete with the vibrant gradient background.
Unlike the other two options, which felt overly complex and visually overwhelming, this design strikes the right balance. It aligns with the overall brand aesthetic, creating a cohesive and modern visual identity that feels intentional and uncluttered.
