Fuel Service is an app that gives differently abled people access to essential services at petrol stations, without them having to leave their cars. To raise awareness of this invaluable tool, we launched a dedicated campaign which consists of a 4 print ads that come together like a puzzle, each one tells the story of a key moment our protagonist, Rick Clement’s life after he lost both legs to an IED in Afghanistan.

Four moments of resilience where someone, or something helped Rick to unlock the “moving forward” spirit he always had in him. The campaign reflects Rick's story, injecting him in every detail.