This project centers around a festive season campaign, with a strong focus on storytelling through visually compelling content. The campaign’s creative direction is inspired by the enchantment of Christmas, aiming to evoke a sense of wonder and nostalgia by presenting the holiday through the lens of a snow globe.

Art direction, photo editing, composition, and retouching were considerably executed to enhance the magical creative. By maintaining a consistent vision across assets, the project creates an emotionally resonant experience that aligns with seasonal sentiments of the brand engagement.